The exception to these guidelines is the university\u00a0seal. The university\u00a0seal is used only on official diplomas, certificates, documents, and for special circumstances. The seal is not interchangeable with other logos, and is only available from the Office of Marketing and Communication.<\/p>\n
Augsburg logos are available on the logo\u00a0downloads page<\/a>.\u00a0Use of logos is only allowed when Augsburg\u2019s\u00a0graphic identity usage guidelines<\/a>\u00a0are followed. For specific needs or questions, contact the Office of Marketing and Communication.<\/p>\n Consistency strengthens\u00a0the Augsburg brand. It is not acceptable to create your own art or logo to represent your department, program, group, or to promote your event.<\/p>\n Augsburg\u2019s official school colors are maroon and gray. Several variations of Augsburg\u2019s logos may be used for different situations:<\/p>\n When possible, use the spot-color version of the logo. Augsburg has two\u00a0Pantone\u00ae Matching System<\/a>\u00a0colors: PMS 209 (maroon) and PMS Cool Gray 9.<\/p>\n Reverse: In certain cases, the logo may be reversed out of a colored background. If you need a logo on a dark background, contact the Office of Marketing and Communication.<\/p>\n On the Web: For Augsburg maroon<\/span> use hex code #660033.<\/p>\n Any text color\/background combinations must comply with WCAG 2.0 AA color contrast standards. See the Color Combinations Chart (PDF)<\/a> for information on all brand color combinations.<\/p>\n Augsburg\u2019s identity is strengthened by consistent use of typography throughout its printed communications and on the website<\/a>. The standard copy type for printed publications is Trade Gothic. If that is not available, Arial Narrow is the suggested replacement. For headlines use Arial Narrow Bold.<\/p>\n If you have any questions about the choice or availability of these fonts, contact the Office of Marketing and Communication<\/a>.<\/p>\n Augsburg faculty and staff may use university\u00a0logos for official university\u00a0business (non-commercial, publicity communication about Augsburg University). News media may use Augsburg logos according to Fair Use. Augsburg student organizations that are recognized by the Campus Life<\/a>\u00a0office may use the \u201cAugsburg University\u201d name and colors (maroon and gray) on apparel, publications, etc., so long as the name and colors are not used in connection with alcohol, drugs, obscene material, or materials that would violate applicable laws or university\u00a0policy. Student organizations should not use official university\u00a0logos except when advertising an event or program that is officially sponsored by a university\u00a0office or department. This maintains maximum freedom, creativity, and flexibility for student organizations to present themselves as they choose while avoiding situations in which the university\u00a0as a whole might appear to be endorsing the perspective or priorities of a particular student organization.<\/p>\n Use of logos is only allowed when Augsburg\u2019s\u00a0graphic identity guidelines are followed. If you have questions about commercial licensing rights, contact the director of marketing at marcomm@augsburg.edu<\/a>.<\/p>\n Neither the name of the university\u00a0or any university\u00a0logo may be used in a manner that could adversely affect the university’s\u00a0image or standing or for any other reason that would be inappropriate. Such examples include, but aren\u2019t limited to, the use of the logo in connection with alcoholic beverages, unofficial social media accounts, tobacco products, sexually oriented products or services, political parties or organizations, gaming or games of chance, or firearms.<\/p>\n If you have questions about how to use Microsoft Office to work with these document template files, please\u00a0contact your LFC<\/a>\u00a0for additional software training.<\/p>\n The\u00a0Office of Marketing and Communication\u00a0created a tool to help faculty and staff who regularly post, publish, and print written communication. The <\/span>Augsburg University and Luther Seminary Editorial Style Guide<\/span><\/a> is a collection of best practices to keep communication clear and consistent across each institution. Because Augsburg and Luther marketing and communication staff work together through a shared services agreement, this style guide is designed for use by both institutions.<\/span><\/p>\n This is an evolving document that will adapt each year with the changes in language, culture, and the university’s communication.\u00a0Bookmark this page to\u00a0refer to the style guide when you write on behalf of the university.<\/span><\/p>\n The Augsburg website is managed in WordPress<\/a>. Appropriate fonts, text colors, and text sizes are determined by the custom Augsburg theme.<\/p>\n LOGO USAGE GUIDELINES The logotype and variations presented on the downloads page\u00a0replace all logos and symbols that have been used previously to identify Augsburg. These logos should be used on all printed materials (e.g., brochures, letterhead, business cards, department newsletters), on the university\u00a0website, on campus signage, and on university\u00a0merchandise. The exception to these guidelines is … Continue reading “Style Guidelines”<\/span><\/a><\/p>\n","protected":false},"author":106,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":110,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages\/32\/revisions"}],"predecessor-version":[{"id":848,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages\/32\/revisions\/848"}],"wp:attachment":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/media?parent=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Collage](\"http:\/\/sites.augsburg.edu\/marketing\/files\/2025\/02\/AUG-9589_AugsburgBrandGuide_Page_01.jpg\")
Augsburg University Brand Style Guide (guidelines) PDF<\/a><\/p>\n![\"Augsburg](\"http:\/\/sites.augsburg.edu\/marketing\/files\/2012\/09\/augsburg-spirit-guide-200x145.png\")
Augsburg University Spirit Graphics Usage Guide PDF<\/a><\/p>\n![\"Augsburg](\"https:\/\/web.augsburg.edu\/marcomm\/logo\/Augsburg_Logo_White.png\"){kind=logo}
Logo and other graphics for Augsburg personnel<\/a><\/p>\nCOLORS<\/h2>\n
TYPOGRAPHY<\/h2>\n
WHO CAN USE THESE LOGOS<\/h2>\n
PROHIBITED USES OF UNIVERSITY\u00a0LOGO<\/h2>\n
DESKTOP PUBLISHING DOCUMENT TEMPLATES<\/h2>\n
\n
\n
EDITORIAL STYLE GUIDE<\/h2>\n
WEB STYLE GUIDE<\/h2>\n
Helpful information for Web content managers<\/h3>\n
\n
![Campus Banner<\/a><\/li>\nSpring flowers<\/a><\/li>\nAuggie\u2013Maroon<\/a><\/li>\nAuggie\u2013Gray<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\nEDITORIAL STYLE GUIDE<\/h2>\nThe\u00a0Office of Marketing and Communication\u00a0created a tool to help faculty and staff who regularly post, publish, and print written communication. The <\/span>Augsburg University and Luther Seminary Editorial Style Guide<\/span><\/a> is a collection of best practices to keep communication clear and consistent across each institution. Because Augsburg and Luther marketing and communication staff work together through a shared services agreement, this style guide is designed for use by both institutions.<\/span><\/p>\nThis is an evolving document that will adapt each year with the changes in language, culture, and the university’s communication.\u00a0Bookmark this page to\u00a0refer to the style guide when you write on behalf of the university.<\/span><\/p>\nWEB STYLE GUIDE<\/h2>\nThe Augsburg website is managed in WordPress<\/a>. Appropriate fonts, text colors, and text sizes are determined by the custom Augsburg theme.<\/p>\nHelpful information for Web content managers<\/h3>\n\nWeb Accessibility Checklist (Google Doc)<\/a><\/li>\nWebsite Accessibility Standards Summary for Content Managers (Google Doc)<\/a><\/li>\nVideo Accessibility Checklist (Google Doc)<\/a><\/li>\nWordPress Accessibility Guidelines<\/a> (WordPress Codex)<\/li>\nAugsburg Webmaster blog<\/a>\u00a0\u2014 tips for Web managers within the augsburg.edu<\/em> domain.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"LOGO USAGE GUIDELINES The logotype and variations presented on the downloads page\u00a0replace all logos and symbols that have been used previously to identify Augsburg. These logos should be used on all printed materials (e.g., brochures, letterhead, business cards, department newsletters), on the university\u00a0website, on campus signage, and on university\u00a0merchandise. The exception to these guidelines is … Continue reading “Style Guidelines”<\/span><\/a><\/p>\n","protected":false},"author":106,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":110,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages\/32\/revisions"}],"predecessor-version":[{"id":848,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages\/32\/revisions\/848"}],"wp:attachment":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/media?parent=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/web.augsburg.edu\/marcomm\/downloads\/Zoom-Background_Campus-Banner.jpg\"){kind=link}
![Spring flowers<\/a><\/li>\nAuggie\u2013Maroon<\/a><\/li>\nAuggie\u2013Gray<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\nEDITORIAL STYLE GUIDE<\/h2>\nThe\u00a0Office of Marketing and Communication\u00a0created a tool to help faculty and staff who regularly post, publish, and print written communication. The <\/span>Augsburg University and Luther Seminary Editorial Style Guide<\/span><\/a> is a collection of best practices to keep communication clear and consistent across each institution. Because Augsburg and Luther marketing and communication staff work together through a shared services agreement, this style guide is designed for use by both institutions.<\/span><\/p>\nThis is an evolving document that will adapt each year with the changes in language, culture, and the university’s communication.\u00a0Bookmark this page to\u00a0refer to the style guide when you write on behalf of the university.<\/span><\/p>\nWEB STYLE GUIDE<\/h2>\nThe Augsburg website is managed in WordPress<\/a>. Appropriate fonts, text colors, and text sizes are determined by the custom Augsburg theme.<\/p>\nHelpful information for Web content managers<\/h3>\n\nWeb Accessibility Checklist (Google Doc)<\/a><\/li>\nWebsite Accessibility Standards Summary for Content Managers (Google Doc)<\/a><\/li>\nVideo Accessibility Checklist (Google Doc)<\/a><\/li>\nWordPress Accessibility Guidelines<\/a> (WordPress Codex)<\/li>\nAugsburg Webmaster blog<\/a>\u00a0\u2014 tips for Web managers within the augsburg.edu<\/em> domain.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"LOGO USAGE GUIDELINES The logotype and variations presented on the downloads page\u00a0replace all logos and symbols that have been used previously to identify Augsburg. These logos should be used on all printed materials (e.g., brochures, letterhead, business cards, department newsletters), on the university\u00a0website, on campus signage, and on university\u00a0merchandise. The exception to these guidelines is … Continue reading “Style Guidelines”<\/span><\/a><\/p>\n","protected":false},"author":106,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":110,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages\/32\/revisions"}],"predecessor-version":[{"id":848,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages\/32\/revisions\/848"}],"wp:attachment":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/media?parent=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/web.augsburg.edu\/marcomm\/downloads\/Zoom-Background_Spring.jpg\"){kind=link}
![Auggie\u2013Maroon<\/a><\/li>\nAuggie\u2013Gray<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\nEDITORIAL STYLE GUIDE<\/h2>\nThe\u00a0Office of Marketing and Communication\u00a0created a tool to help faculty and staff who regularly post, publish, and print written communication. The <\/span>Augsburg University and Luther Seminary Editorial Style Guide<\/span><\/a> is a collection of best practices to keep communication clear and consistent across each institution. Because Augsburg and Luther marketing and communication staff work together through a shared services agreement, this style guide is designed for use by both institutions.<\/span><\/p>\nThis is an evolving document that will adapt each year with the changes in language, culture, and the university’s communication.\u00a0Bookmark this page to\u00a0refer to the style guide when you write on behalf of the university.<\/span><\/p>\nWEB STYLE GUIDE<\/h2>\nThe Augsburg website is managed in WordPress<\/a>. Appropriate fonts, text colors, and text sizes are determined by the custom Augsburg theme.<\/p>\nHelpful information for Web content managers<\/h3>\n\nWeb Accessibility Checklist (Google Doc)<\/a><\/li>\nWebsite Accessibility Standards Summary for Content Managers (Google Doc)<\/a><\/li>\nVideo Accessibility Checklist (Google Doc)<\/a><\/li>\nWordPress Accessibility Guidelines<\/a> (WordPress Codex)<\/li>\nAugsburg Webmaster blog<\/a>\u00a0\u2014 tips for Web managers within the augsburg.edu<\/em> domain.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"LOGO USAGE GUIDELINES The logotype and variations presented on the downloads page\u00a0replace all logos and symbols that have been used previously to identify Augsburg. These logos should be used on all printed materials (e.g., brochures, letterhead, business cards, department newsletters), on the university\u00a0website, on campus signage, and on university\u00a0merchandise. The exception to these guidelines is … Continue reading “Style Guidelines”<\/span><\/a><\/p>\n","protected":false},"author":106,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":110,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages\/32\/revisions"}],"predecessor-version":[{"id":848,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages\/32\/revisions\/848"}],"wp:attachment":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/media?parent=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/web.augsburg.edu\/marcomm\/downloads\/Zoom-Background_Auggie-Maroon.png\"){kind=link}
![Auggie\u2013Gray<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\nEDITORIAL STYLE GUIDE<\/h2>\nThe\u00a0Office of Marketing and Communication\u00a0created a tool to help faculty and staff who regularly post, publish, and print written communication. The <\/span>Augsburg University and Luther Seminary Editorial Style Guide<\/span><\/a> is a collection of best practices to keep communication clear and consistent across each institution. Because Augsburg and Luther marketing and communication staff work together through a shared services agreement, this style guide is designed for use by both institutions.<\/span><\/p>\nThis is an evolving document that will adapt each year with the changes in language, culture, and the university’s communication.\u00a0Bookmark this page to\u00a0refer to the style guide when you write on behalf of the university.<\/span><\/p>\nWEB STYLE GUIDE<\/h2>\nThe Augsburg website is managed in WordPress<\/a>. Appropriate fonts, text colors, and text sizes are determined by the custom Augsburg theme.<\/p>\nHelpful information for Web content managers<\/h3>\n\nWeb Accessibility Checklist (Google Doc)<\/a><\/li>\nWebsite Accessibility Standards Summary for Content Managers (Google Doc)<\/a><\/li>\nVideo Accessibility Checklist (Google Doc)<\/a><\/li>\nWordPress Accessibility Guidelines<\/a> (WordPress Codex)<\/li>\nAugsburg Webmaster blog<\/a>\u00a0\u2014 tips for Web managers within the augsburg.edu<\/em> domain.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"LOGO USAGE GUIDELINES The logotype and variations presented on the downloads page\u00a0replace all logos and symbols that have been used previously to identify Augsburg. These logos should be used on all printed materials (e.g., brochures, letterhead, business cards, department newsletters), on the university\u00a0website, on campus signage, and on university\u00a0merchandise. The exception to these guidelines is … Continue reading “Style Guidelines”<\/span><\/a><\/p>\n","protected":false},"author":106,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":110,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages\/32\/revisions"}],"predecessor-version":[{"id":848,"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/pages\/32\/revisions\/848"}],"wp:attachment":[{"href":"https:\/\/sites.augsburg.edu\/marketing\/wp-json\/wp\/v2\/media?parent=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/web.augsburg.edu\/marcomm\/downloads\/Zoom-Background_Auggie-Gray.png\"){kind=link}